A DRIVE to build exports to Vietnam from Western Australia is being highlighted through a trade promotion featuring local food products.
Ten WA agrifood brands feature in the promotion to capture the Vietnamese market with a two-month campaign of activations at supermarkets in major cities.
‘Western Australia Gourmet Getaway’ follows a successful launch in Ho Chi Minh City, attended by investors, trade stakeholders and media.
The campaign aims to promote WA as a reliable source of premium food and secure new export opportunities.
The state government has partnered with a leading Vietnamese buyer to showcase WA products across retail stores in Hanoi and Ho Chi Minh City through a series of two-week activations.
The activations will involve sampling and marketing activities, supported by media, social media and branding initiatives.
Gourmet WA products starring in the campaign span meat, seafood, honey, truffles, condiments and dairy products.
In 2023-24, Vietnam was WA’s sixth largest agrifood and beverage export destination, valued at $618.8 million, led by wheat, malt, barley, lobster, live beef cattle and lupins.
In a media release announcing the promotion Agriculture and Food Minister Jackie Jarvis said the ‘Western Australia Gourmet Getaway’ in Vietnam was a wonderful opportunity for WA agrifood and beverage businesses to get their products in front of key importers, distributors and consumers and lay the foundations for new export connections.
“WA is an export state and our government is working hard to promote our premium products on the international stage at global events, as well as tailored trade initiatives,” Ms Jarvis said.
WA brands featured in the campaign include: Linley Valley Pork, Honey in the Garden, KB Seafood Company, Two Oceans Abalone, Coastal Abalone, Lake Preston Beef, Dirty Clean Food, Stonebarn Truffle, Ogilvie & Co and Brownes Dairy.
