ZIM Integrated Shipping Services has announced that it will be accelerating the global deployment of smart containers through the integration of solutions from Israeli-based technology company Hoopo.

The Israeli shipping line said it intends to advance visibility and transparency by applying Hoopo’s solar trackers, an all-in-one device which streamlines deployment and increases carriers accurate tracking visibility.

ZIM said that as customer demand for accurate, real-time visibility throughout the supply chain continues to rise, it is meeting industry needs by providing its customers with the highest levels of data accuracy and reliability.

Its smart container solution reportedly enables end-to-end tracking, giving customers full transparency into their shipments and a more accurate ETA, even after the containers exit terminals or depots enroute to their final destinations.

The hoopoSense Solar tracker boasts advanced power efficiency, including a battery life of over 12 years, sufficient to last a container’s entire lifecycle, eliminating the need for costly replacements.

Each tracker delivers location data and features a built-in door-opening detection system, which has up to 99% accuracy, enhancing cargo security by monitoring unauthorised access throughout the container’s journey.

Additionally, the shipping line said the tracker meets ATEX-1 standards for secure products, making it suitable for LNG vessels and diverse marine environments.

While traditional trackers require additional door sensors, which uses battery power and increases device and installation costs, Hoopo’s all-in-one tracker is said to enable rapid rollout, and reduces the risk of future malfunctions linked to add-on devices.

Eli Glickman, ZIM president and CEO said ZIM’s global rollout of Hoopo’s technology is revolutionising container visibility.

“Our smart container services give our customers critical real-time data, enabling better decision-making across their supply chains and risk mitigation while the cargo is in transit,” Mr Glickman said.

“With Hoopo’s integrated door sensors, ZIM offers unmatched tracking visibility in the industry.

“This accelerated deployment reinforces ZIM’s position as an industry leader in technology and innovation, delivering cutting-edge solutions for our customers.”

Ittay Hayut, CEO and Co-Founder of Hoopo added that the company’s advanced door-opening detection system represents a “significant breakthrough”.

“This hoopo proprietary solution integrates multiple sensors with sophisticated algorithms to achieve unmatched accuracy and reliability,” Mr Hayut said.

“Coupled with a unique solar panel and tracking technology, our devices offer a battery life of over 12 years—a game-changer for large-scale rollouts across shipping line fleets.

“This technology gives our customers a distinct competitive edge, providing secure, transparent, and dependable service while optimizing logistics operations.”

ZIM affirmed that as more shipping lines recognise the operational and financial benefits of smart containers, the shipping line is setting the industry standard by integrating advanced telematics into its fleet.

“With real-time visibility and enhanced security, ZIM and Hoopo are ushering in a new era of smart, connected containers,” the official announcement said.